Bruce Yonemoto has developed a body of work which positions itself within the overlapping intersections of art and commerce, of the gallery world and the television screen. His work attempts to manipulate an audience with a simultaneous recognition of the machinations of the manipulation. He believes that the composition of mass media has become a new historical site of the domination of human behavior. During his twenty-year collaboration with his brother, Norman, Bruce has been honored with numerous awards and grants from the National Endowment for the Arts, the American Film Institute, The Rockefeller Foundation, and the Maya Deren Award for Experimental Film and Video.